Friday, May 13, 2005
Yorkie Candy
We were browsing around Cost Plus and I saw this candy bar:



I wasn't offended, but a little confused. I know this is supposed to be tongue in cheek, and I'm sure it got a lot of media attention (it would in the U.S.), but does it really help sell candy bars?

Even though I get the joke, it still makes me less inclined to buy the bar. And, I don't think that my husband would be running out to buy it, either. It just seems like such an obvious media ploy.



Nestle Rowntree marketing director Andrew Harrison, said: "We felt that we needed to take a stand for the British bloke and reclaim some things in his life, starting with his chocolate. We're not saying Yorkie is 'not for girls' to be offensive but to let the British male know that we are for him alone. Women Yorkie eaters can switch to an Aero or Little Rolo if they like, Yorkie's feelings won't be hurt."

I guess Nestle isn't too worried about making nice with the women who are already boycotting them. If you can't get them to buy your candy, might as well taunt them, I guess.
posted by lochan | link
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Name: Laura

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